Copywriting, Creative Direction.

Based in NYC.

MAKE. DOPE. SH*T.

Intro

Alec Tavares is a creative polymath with an instinct for storytelling and brand building through various formats of Copy and Creative Production.

Work

The following projects were completed for a wide variety of clients, both large and small. Tasks include: copy, creative direction, styling, production & more.

Nike ‘Name. Image. Legacy.’ :60 Spot

Hired by 14th And Market to concept and script a :60 launch film for Nike Basketball’s NIL Class of 2025. With most NIL announcements living as static roster graphics, we set out to create something with more energy, attitude, and shareability. I helped shape the core creative approach and wrote the script to make the class feel like a moment, not just a post.

Nike “Nike. Image. Legacy.” :60 Spot

Samsung Flau’Jae Johnson #TeamGalaxy announcement

Hired by Samsung and UEG to concept and script #TeamGalaxy athlete announcement spots and supporting social content for Unrivaled’s inaugural season. As the league’s lead sponsor, Samsung wanted to show how the Galaxy ecosystem could support players beyond the game, from performance insights to everyday organization. I helped develop and write content that introduced athletes to Team Galaxy while highlighting how tools like the Galaxy S25, Watch, and Ring fit into their lives on and off the court.

Gatorade 60th Anniversary Super Bowl Activation

Hired by Laundry Service to collaborate on concepts, scripting, and activation ideas for Gatorade’s 60th anniversary at Super Bowl LIX. The work turned a sponsorship moment into an immersive brand experience, celebrating Gatorade’s history, science, and cultural relevance through live activations and social-first content. My role spanned concepting the GSSI Lab experience, developing ideas like the Dehydration Goggles, and scripting content including “Professor G” spots featuring George Kittle.

Foot Locker x Nike “UNSEEN Hours” starring Spurs PG Dylan Harper

Hired by Game Seven Agency to storyboard and script Episode 1 of UNSEEN Hours, a Foot Locker x Nike series built around the unseen work behind Dylan Harper’s rise from Jersey City to the NBA. With animation already in play, I helped shape how it could deepen the storytelling, researching Harper’s background and writing a voiceover rooted in the people and places that defined his journey. My role included concepting animated story moments and crafting a script centered on his family, hometown, and grind.

DraftKings NBA Culture 360 Campaign (2023 Bronze Clio Sports Award Winner)

Hired by The Revival House as a freelance copywriter to help ideate DraftKings’ NBA pitch from the ground up. The work evolved into a 360 campaign built around the cultural pillars surrounding basketball, from music, art, and fashion to gaming and betting.

Roger Dubuis Campaign

Scripted Time Is Your Legacy, a brand film for Roger Dubuis narrated by NBA Champion Iman Shumpert. Built around the dual meaning of time, as both the product itself and the mark a person leaves behind, the film connected the craftsmanship of the watches to the individuality, ambition, and creative expression of the people who wear them.